CRM Manager Australia (f/m/x)

Remote: Australia

We have an exciting opportunity for a passionate, results-driven CRM specialist. Working with the global Senior CRM Manager, you will own the end-to-end planning and execution of the local CRM program for our popular Australian online cruise travel agency.


  • Work with the global Senior CRM Manager to develop and own the end-to-end CRM Roadmap 
  • Deliver on leads and revenue targets from our existing customer and marketing subscriber base
  • Focus on critical daily/weekly email marketing optimization and expand our direct mail and 1-1 messaging capability 
  • Optimize CRM performance by coordinating the product and offer selection
  • Drive flawless execution of all CRM campaigns throughout the customer journey stages
  • Continuously look for ways to improve campaign reach, deliverability, engagement, customer retention, and CLV
  • Manage the collection of our CruiseAway Australia Voice-of-Customer Feedback from the website platform and via survey tools 
  • Analyze and report on customer feedback about CX pain points and successes 
  • Develop hypotheses for new CRM targeting, offers, design, messaging, timing, and frequency and perform A/B testing to recommend optimizations
  • Grow retention and CLV to efficiently scale our CruiseAway Australia customer base   

Your profile

  • Several years of experience in eDM creation, preferably for an e-commerce business and with online newsletters
  • Adept with practical use of segmentation and targeting
  • Proven ability to use social media to drive a strong customer community
  • Good use of image creation and resizing tools
  • Experiences of online marketing tools and reporting techniques
  • Demonstrated success in end-to-end delivery of Direct Marketing and Digital Communication Campaigns

Our offer

  • Be part of the leading Cruise OTA in Australia and join a dynamic, international team
  • Travel opportunities to our HQ in Germany and Gold Coast office
  • A competitive salary and travel perks and discounts
  • Flexible working times and no commuting
  • Room for your own ideas and development


Australia, Gold Coast
Australia, Sydney


Dreamlines Australia



Anna Maria Freund

HR Business Partner
+49 40 609452759