CRM Manager NL & Global (f/m/x)

Remote: The Netherlands, Germany

We have an exciting opportunity for a passionate, results-driven CRM Manager to own the end-to-end planning and execution of the local CRM program for our growing Netherlands market.

Responsibilities

Netherlands CRM Roadmap

Develop and deliver the CRM Roadmap for the Netherlands
Deliver on leads and revenue targets from our existing customer and marketing subscriber base
Focus on critical daily/weekly email marketing optimization and expand our direct mail and 1-1 messaging capability
Optimize CRM performance by coordinating the product and offer selection with the Country Head
Drive flawless execution of all CRM campaigns throughout the customer journey stages
Continuously look for ways to improve reach, deliverability, engagement, customer retention, and CLV

Global CRM Roadmap

Work with the Head of Department and international colleagues to plan and deliver on the multichannel global CRM roadmap
Work with global CRM vendors to increase performance and cost-efficiencies
Recommend and implement CRM innovations for data capture, predictive targeting + content, new channels and formats
Manage the collection of our Voice-of-Customer feedback from the website platform and via survey tools
Analyze and report on customer feedback about CX pain points and successes

Your profile

Several years CRM experience in customer relationship marketing and customer retention in an e-commerce environment
Expert knowledge of best-practices email marketing
Strong background in other CRM channels such as direct mail and 1-1 messaging platforms
You have worked with Email Service Providers (ESPs) – experience with emarsys is a plus
An entrepreneurial mindset, strong communicational and analytical skills
You speak Dutch on a native level and are fluent in English