CRM Manager United Kingdom (f/m/x)

Remote: UK or Germany

We have an exciting opportunity for a passionate, results-driven CRM specialist. Working with the global Senior CRM Manager, you will own the end-to-end planning and execution of the local CRM program for the british brand Cruise1st of our popular online cruise travel agency.

Responsibilities

Work with the global Senior CRM Manager to develop and own the end-to-end CRM Roadmap
Deliver on leads and revenue targets from our existing customer and marketing subscriber base
Focus on critical daily/weekly email marketing optimization and expand our direct mail and 1-1 messaging capability
Optimize CRM performance by coordinating the product and offer selection
Drive flawless execution of all CRM campaigns throughout the customer journey stages
Continuously look for ways to improve campaign reach, deliverability, engagement, customer retention, and CLV
Manage the collection of our Cruise1st Voice-of-Customer Feedback from the website platform and via survey tools
Analyze and report on customer feedback about CX pain points and successes
Develop hypotheses for new CRM targeting, offers, design, messaging, timing, and frequency and perform A/B testing to recommend optimizations
Grow retention and CLV to efficiently scale our Cruise1st UK customer base

Your profile

Experience in customer relationship marketing and customer retention in an e-commerce environment
Excellent writer with impeccable grammar skills
Expert knowledge of best-practices email marketing
Strong background in other CRM channels such as direct mail and 1-1 messaging platforms
You have worked with Email Service Providers (ESPs) – experience with emarsys is a plus
An entrepreneurial mindset, strong communicational and analytical skills
You speak English on a native level