Content Manager | Germany (f/m/x)

Remote, Germany

PURPOSE

Obsessed with creating outstanding online travel content, growing customer engagement, and thriving in fast-paced, global B2C ecommerce? 
 
We have an exciting opportunity for an expert, passionate, results-driven Content Manager to: 

• Help build a world-class content management engine to profitably increase our online discoverability, lead generation, and customer retention in 1 of our core markets: Germany
• Working with the German marketing team, develop and deliver a high-impact Content Strategy, Calendar, and Roadmap for our German website and marketing channels to meet business targets
• Play a key part in aggressively scaling our high-growth ecommerce travel business to the next level

 

RESPONSIBILITIES

Germany Content Strategy, Calendar and Roadmap

• Work with the German marketing team to build the Germany Content Strategy, Calendar and Roadmap for editorial and promotional content across our websites, blogs, social media, and other online/offline marketing channels as required
• Execute a smooth + speedy content creation, improvement, and maintenance process taking SEO requirements into account
• Working with the German marketing team, in consultation with Operations and Technology teams:
  • Prepare promotions for the website and newsletters
  • Maintain and monitor the Home Page
  • Execute the creative development, production, QA, and go-live schedule of high-quality multi-media content (text, imagery, videos, digital assets, etc.)
  • Deliver high-impact content as part of a coordinated onsite merchandising plan for new features, products, events, deals and promotions
  • Input into the design/layout of onsite content blocks, blog pages, marketing landing pages, social media pages and other online/offline marketing assets as required
  • Recommend content management optimizations to increase discoverability, engagement
• Analyze and report on weekly/monthly Germany content-related discoverability/browsing/reactivity levels and CX pain points and successes

Continuous Test and Learn Approach 

• Introduce continuous A/B testing for content strategy optimization across channels
• Analyze and scale what works - and have the confidence to cut what doesn’t 

Forecasting & Budget Management  

• Work with the German marketing team to set content management goals for your markets
• Grow content management metrics to efficiently scale our German customer base

Performance Management  

• Help set and track growth metrics and quarterly OKRs (Objectives + Key Results) for your role 
• Provide detailed reporting and data analysis for maximum visibility into performance vs targets 
• Identify Content Management pain-points and pragmatically improve upon non-performing areas 

Collaboration

• Earn stakeholder confidence quickly and exert positive influence
• Form strong partnerships with other Marketing colleagues, local Country Heads, Cruise Product Management, Commercial, Sales/Service, and Technology teams for an aligned content management approach
• Drive regular exchange of insights and learnings across the team
• Build awareness of ‘content excellence’ considerations across the business (right pricing, product selection, availability, UX/CX, high conversion propensity, tone-of-voice, positioning)

 

REQUIREMENTS

• First years relevant work experience in global online content management - travel/cruise sector experience a definite plus
• Strong experience executing the end-to-end content management process in an e-commerce business
• Proven success delivering business growth using content optimization by partnering with/influencing others
• Good understanding of core website traffic-driving mechanisms (email, SEO, SEA, Display, Social Media, etc.) with demonstrated experience using content to optimize them
• Strong knowledge of merchandising and online customer behavior metrics
• Next to your entrepreneurial mindset, you have superb communication and analytical skills
• Self-starter with ability to manage multiple tasks in a deadline-driven environment
• A keen and curious nature, with the ability to push back and challenge conventional wisdom
• Expert skills using Content Management Systems, content creation/production tools (HTML, XML, Adobe Creative Cloud -- SQL is a plus), and analysis tools including Microsoft Excel, Google Analytics, and Tableau or similar
• Excellent writer with impeccable grammar skills - strong attention to detail is a must
• Fluent in German as a native speaker (verbal and written) – additional fluency in English and/or Dutch is an asset
• Degree/Diploma in Digital Marketing or related field is desirable 

 

BENEFITS

• A 100% remote job in a dynamic environment with a start-up atmosphere
• A complete hardware package that we send to your home
• To accompany Dreamlines’ on its way to becoming the global market leader in a key role
• Travel perks and discounts