Dreamlines

Content Manager | Germany (f/m/x)

Remote, Germany

PURPOSE

Obsessed with creating outstanding online travel content, growing customer engagement, and thriving in fast-paced, global B2C ecommerce? 
 
We have an exciting opportunity for an expert, passionate, results-driven Content Manager to: 
  • Help build a world-class content management engine to profitably increase our online discoverability, lead generation, and customer retention in 1 of our core markets: Germany
  • Working with the German marketing team, develop and deliver a high-impact Content Strategy, Calendar, and Roadmap for our German website and marketing channels to meet business targets
  • Play a key part in aggressively scaling our high-growth ecommerce travel business to the next level
 

RESPONSIBILITIES

Germany Content Strategy, Calendar and Roadmap
  • Work with the German marketing team to build the Germany Content Strategy, Calendar and Roadmap for editorial and promotional content across our websites, blogs, social media, and other online/offline marketing channels as required
  • Execute a smooth + speedy content creation, improvement, and maintenance process taking SEO requirements into account
  • Working with the German marketing team, in consultation with Operations and Technology teams:
    • Prepare promotions for the website and newsletters
    • Maintain and monitor the Home Page
    • Execute the creative development, production, QA, and go-live schedule of high-quality multi-media content (text, imagery, videos, digital assets, etc.)
    • Deliver high-impact content as part of a coordinated onsite merchandising plan for new features, products, events, deals and promotions
    • Input into the design/layout of onsite content blocks, blog pages, marketing landing pages, social media pages and other online/offline marketing assets as required
    • Recommend content management optimizations to increase discoverability, engagement
  • Analyze and report on weekly/monthly Germany content-related discoverability/browsing/reactivity levels and CX pain points and successes

Continuous Test and Learn Approach 
  • Introduce continuous A/B testing for content strategy optimization across channels
  • Analyze and scale what works - and have the confidence to cut what doesn’t 

Forecasting & Budget Management  
  • Work with the German marketing team to set content management goals for your markets
  • Grow content management metrics to efficiently scale our German customer base

Performance Management  
  • Help set and track growth metrics and quarterly OKRs (Objectives + Key Results) for your role 
  • Provide detailed reporting and data analysis for maximum visibility into performance vs targets 
  • Identify Content Management pain-points and pragmatically improve upon non-performing areas 

Collaboration
  • Earn stakeholder confidence quickly and exert positive influence
  • Form strong partnerships with other Marketing colleagues, local Country Heads, Cruise Product Management, Commercial, Sales/Service, and Technology teams for an aligned content management approach
  • Drive regular exchange of insights and learnings across the team
  • Build awareness of ‘content excellence’ considerations across the business (right pricing, product selection, availability, UX/CX, high conversion propensity, tone-of-voice, positioning)
 


REQUIREMENTS

  • First years relevant work experience in global online content management - travel/cruise sector experience a definite plus
  • Strong experience executing the end-to-end content management process in an e-commerce business
  • Proven success delivering business growth using content optimization by partnering with/influencing others
  • Good understanding of core website traffic-driving mechanisms (email, SEO, SEA, Display, Social Media, etc.) with demonstrated experience using content to optimize them
  • Strong knowledge of merchandising and online customer behavior metrics
  • Next to your entrepreneurial mindset, you have superb communication and analytical skills
  • Self-starter with ability to manage multiple tasks in a deadline-driven environment
  • A keen and curious nature, with the ability to push back and challenge conventional wisdom
  • Expert skills using Content Management Systems, content creation/production tools (HTML, XML, Adobe Creative Cloud -- SQL is a plus), and analysis tools including Microsoft Excel, Google Analytics, and Tableau or similar
  • Excellent writer with impeccable grammar skills - strong attention to detail is a must
  • Fluent in German as a native speaker (verbal and written) – additional fluency in English and/or Dutch is an asset
  • Degree/Diploma in Digital Marketing or related field is desirable 
 

BENEFITS

  • A 100% remote job in a dynamic environment with a start-up atmosphere
  • A complete hardware package that we send to your home
  • To accompany Dreamlines’ on its way to becoming the global market leader in a key role
  • Travel perks and discounts
Hamburg,Germany,,

Location

Germany, Hamburg

Department

Dreamlines

Position

Full-Time

Anna Maria Freund

HR Business Partner
+49 40 609452759