Global Head of Paid Performance Marketing (f/m/x)
Remote, Germany
PURPOSE
Obsessed with best-practice digital marketing, always ‘smashing’ your targets, and thriving in fast-paced global B2C ecommerce?If so, read on…
We have an exciting opportunity for an experienced, passionate, and results-driven Global Head of Paid Performance Marketing:
- Build a world-class digital customer acquisition engine to profitably scale our customer base in core global markets: UK, Germany, Netherlands, Australia
- Take full ownership of the online paid channel mix, budget, campaign execution, optimisation, and ROAS growth
- Plan and execute a rapid in-housing plan to transition from our digital marketing agency, expand our team of top-tier performance marketers and drive fast, profitable growth
- Play a key part in aggressively scaling our high-growth ecommerce travel business to the next level
RESPONSIBILITIES
Paid Digital Media Strategy- Own the full-funnel paid marketing strategy across digital channels
- Focus on critical SEA scaling and optimisation for increased ROAS, then re-expand into other paid channels
- Drive flawless execution of all lead acquisition, lead nurturing and brand awareness campaigns to meet KPIs
- Use multi-touch attribution to track touch-points across the funnel and maximize campaign effectiveness
- Identify new channels, trends, platforms, tools and systems to improve performance
- Develop hypotheses and perform A/B (or multivariate) testing to recommend optimisations
- Analyse and scale what works - and have the confidence to cut what doesn’t
- Partner with Finance and Operations to set acquisition, conversion, and pipeline goals via paid online channels
- Continuously analyse/optimise digital marketing spend and recommend changes
- Grow Return on Ad Spend to efficiently scale new customers in each regional market
- Set and track growth metrics and quarterly OKRs for the Performance Marketing team
- Detailed reporting and data analysis for maximum visibility into performance vs targets, efficiency, ROAS
- Identify pain-points and pragmatically improve upon non-performing areas
- Earn stakeholder confidence quickly and exert positive influence
- Form strong partnerships with Operations, Finance, and Technology for a consistent Go-To-Market approach
- Drive regular exchange of insights and learnings across the team
- Attract, retain and grow a high-performing team – be an exceptional leader that elevates others around them
REQUIREMENTS
- You are an outstanding Paid Performance Marketing leader with a minimum 8+ years in global B2C online acquisition
- You have proven success building a best-in-class performance marketing engine with budgets in excess of €4m.
- You are data-driven with strong quantitative and analytical skills – you think in terms of LTV, ROAS, impact on EBITDA
- You have a deep understanding of the online user journey, conversion funnel, sales cycle, and product lifecycle and their respective impacts on the Marketing organisation to drive demand and revenue
- You are an expert in paid search (SEA) with strong experience in display, retargeting, paid social, affiliates, online partners
- You have demonstrable hands-on experience with Google Ads, Bing, Facebook/Instagram, YouTube, and various retargeting and affiliate platforms
- You are an super-user of website analytics [e.g. Google Analytics) and customer experience testing tools
- You are versatile communicator across diverse global stakeholders, including at the executive level
- You are a confident leader that can build, nurture and grow a remote-based team
- Bachelor’s Degree in Marketing or related field
- Fluent in English + German, additional languages are a plus
BENEFITS
- A 100% remote job in a dynamic environment with a start-up atmosphere
- A complete hardware package that we send to your home
- To accompany Dreamlines’ on its way to becoming the global market leader in a key role
- Travel perks and discounts
Hamburg,Germany,,
