Dreamlines

Offline Marketing Manager (f/m/x)

Hybrid: Manchester or Hamburg

As the demand for travel after COVID-19 returns even greater than before, we have an exciting opportunity for a passionate and results-driven professional who will drive our marketing strategy to accompany Cruise1st and Dreamlines on our way to becoming the global market leader.

Responsibilities

  • Optimize the offline marketing campaigns of our core markets through internal and external delivery teams and directly expand and execute our above-the-line marketing capability in Print, TV, Press & Direct Mail
  • Relationship management of POM partners, including pricing negotiations and budget distribution
  • Drive improved campaign performance by coordinating the product and offer selection
  • Continuously look for ways to optimize campaign channel mix, targeting, engagement, lead generation, sales, costs and improve ROAS
  • Develop and oversee an effective offline communication strategy in coordination with the CRM & Content teams to attract new customer segments
  • Full responsibility for leading data-base growth
  • Development of the marketing partner network
  • Grow brand awareness, optimize customer acquisition and retention
  • Analyse and report on ROI, campaign results and performance
 

Your profile

  • Experience in offline campaign management for ecommerce businesses
  • Knowledge of best-practices in offline marketing and optimizing the channel mix for ROAS
  • Proven success in delivering and influencing business growth through cross-channel campaigns (Print, TV, direct mail, etc.)
  • Strong knowledge of merchandising and online customer behavior metrics and regular use of such data to guide decisions
  • Expert skills using analysis tools including Microsoft Excel, Google Analytics, Tableau or similar
  • Fluent English
 

Our Offer

  • A dynamic environment with a start-up atmosphere and room for your own ideas
  • 20 days holiday per year plus bank holidays, increasing with seniority
  • Contributory pension scheme
  • Educational cruise trips and ship visits
  • Staff and friends & family discounts
  • Hybrid working scheme allowing high flexibility
Hamburg, Manchester,Deutschland,Marketing,

Location

Deutschland, Hamburg
Vereinigtes Königreich, United Kingdom

Department

Dreamlines

Position

Vollzeit

Anna Maria Freund

HR Business Partner
+49 40 609452759