Dreamlines

Paid Performance Marketing Manager | UK + Australia (f/m/x)

Remote: Germany, UK

PURPOSE
Obsessed with best-practice digital marketing, always ‘smashing’ your targets, and thriving in fast-paced global B2C ecommerce?
 
We have an exciting opportunity for an expert, passionate, and results-driven Paid Performance Marketing Manager. Working with the Global Head of Paid Performance Marketing, you will:
  • Help build a world-class digital customer acquisition engine to profitably scale our customer base in two of our core markets, the United Kingdom and Australia
  • Take full ownership of the UK + Australia online paid channel mix, budget, campaign execution, optimization, reporting and ROAS growth
  • Execute a rapid in-housing plan from our digital marketing agency to drive fast, profitable growth
  • Play a key part in aggressively scaling our high-growth e-commerce travel business to the next level
 

RESPONSIBILITIES

UK & Australia Paid Digital Media Strategy
  • Work with the Head of Paid Performance Marketing to develop the full-funnel paid marketing strategy across paid digital channels for these important markets
  • Focus on critical SEA scaling and optimization for increased ROAS, then re-expand into other paid channels
  • Drive flawless execution of all lead acquisition, lead nurturing and brand awareness campaigns to meet KPIs
  • Use multi-touch attribution to track touch-points across the funnel and maximize campaign effectiveness
 
Continuous Test and Learn Approach
  • Identify and recommend new channels, trends, platforms, tools and systems to improve performance
  • Develop hypotheses and perform A/B testing to recommend optimizations
  • Analyze and scale what works - and have the confidence to cut what doesn’t

Forecasting & Budget Management
  • Work with the Head of Paid Performance Marketing to set acquisition, conversion, and funnel goals for UK + Australia via paid online channels
  • Continuously analyze/optimize digital marketing spend and recommend changes
  • Improve ROAS to efficiently scale new customers in each market

Performance Management
  • Set and track growth metrics and quarterly OKRs (Objectives + Key Results) for your role
  • Detailed reporting and data analysis for maximum visibility into performance vs targets, efficiency, ROAS
  • Identify pain-points and pragmatically improve upon non-performing areas

Collaboration
  • Earn stakeholder confidence quickly and exert positive influence
  • Form strong partnerships with the Country Heads, regional Product, Commercial, and Sales teams as well central as Finance, and Technology for a consistent Go-To-Market approach
  • Drive regular exchange of insights and learnings across the relevant teams

REQUIREMENTS

  • You are an outstanding Paid Performance Marketer with a minimum 4 years in global B2C online acquisition
  • You have proven success managing best-in-class performance marketing engine with budgets in excess of €2m
  • You are data-driven with strong quantitative and analytical skills – you think in terms of CLV, ROAS, impact on EBITDA
  • You have a deep understanding of the online user journey, conversion funnel, sales cycle, and product lifecycle and their respective impacts on the Marketing organization to drive demand and revenue
  • You are an expert in SEA with strong experience in display, retargeting, paid social, affiliates, online partners
  • You have demonstrable hands-on experience with Google Ads, Bing, Facebook/Instagram, YouTube, and various retargeting and affiliate platforms
  • You are an super-user of website analytics (e.g. Google Analytics) and customer experience testing tools
  • You are versatile communicator across diverse global stakeholders, including at the executive level
  • Degree/Diploma in Digital Marketing or related field is desirable
  • Fluent in English - additional fluency in German and/or Dutch are a plus
 

OUR OFFER

  • A 100% remote job in a dynamic environment with a start-up atmosphere
  • A complete hardware package that we send to your home
  • To accompany Dreamlines on its way to becoming the global market leader in a key role
  • Travel perks and discounts
Hamburg,Germany,Marketing,

Location

Deutschland, Hamburg
Vereinigtes Königreich, United Kingdom

Department

Dreamlines

Position

Vollzeit

Anna Maria Freund

HR Business Partner
+49 40 609452759