Senior Marketing Tech Manager - CRM (f/m/x)

Remote: Germany

Own the multichannel global CRM roadmap that deploys best practices across all our cruise brands & markets: You develop it & you run it.

Own creating, delivering, measuring and improving results of the CRM roadmap: Primary focus is on email and SMS communication
Build out, test, deploy and enhance the CRM data feeds, customize integration with ESP and use in automated contacts via email or SMS to enhance personalization and segmentation
Automate CRM best practices across all countries & brands
Drive customer contact that enables acquisition, nurturing, retention, and loyalty campaigns to efficiently scale our customer base in all markets
Identify pragmatic ways in which data analysis, AI, machine learning or other capabilities can be used to improve results.
Recommend and implement, together with greater tech team, CRM innovations for tooling, data capture, predictive targeting, automation of customer communication and use of AI where appropriate
Analyse and report on the effectiveness of automated communications, using data to build to insights, all to improve effectiveness
Employ A/B (or multivariate) testing to regularly learn what audience engagement best advance our business metrics
Writing clean, maintainable and testable code, following coding standards, and conducting code reviews to identify and address any issues
Work with CRM vendors to increase performance and cost-efficiencies

You are a MarTech expert and have several years CRM experience and you understand both the software engineering as well as the customer retention marketing connected to it
Extensive experience in building capabilities within an ESP
You embrace the "You build it, you run it" ethos with experience with automation and observability
Expert knowledge of best-practices email marketing + strong background in other CRM channels (SMS, direct mail, 1-1 messaging platforms)
Successful track record of optimizing and improving CRM channels in e-commerce businesses
You have worked with Email Service Providers (ESPs) such as emarsys
Working knowledge of SQL and HTML
Strong understanding and execution of agile methodologies and continuous delivery
Good communication skills, should be able to articulate thoughts and ideas to technical and non-technical audiences (in English)