Dreamlines

Web Analyst / Marketing Analyst (f/m/x)

Germany, Hamburg

Obsessed with analytics, KPIs, dashboarding and reporting, always ‘smashing’ your targets, and thriving in fast-paced, global B2C ecommerce? We have an exciting opportunity for a passionate, results-driven Marketing Analyst to play a key part in scaling our high-growth ecommerce travel business to the next level and to own analytics roadmap for all brands.


Responsibilities

  • Develop and deliver the analytics roadmap for all brands
  • Analyze website data, user behavior, customer journeys with the various online channel owners
  • Track the market share and key tactics, changes made by key competitors
  • Setup, maintain and test all tracking used by the company, generally via GTM
  • Collaborate closely with our Marketing, Tech, Product, Sales and Commercial teams to prepare and realize data-driven decision-making
  • Analyze the impact and profitability of our offline channels like TV, Press, Direct Mail and PR. This includes adjusting attribution modeling as needed to drive better results.
  • Responsible for proactively monitoring and reporting on KPIs, as well as identifying usability improvement opportunities
  • Analyze and report on weekly/monthly/quarterly performance and KPIs
 

Your profile

  • Several years of professional experience in an analytical role, ideally in B2C ecommerce
  • Strong working knowledge of Google Analytics (specifically GA4), Google Tag Manager, utm/media tracking, Google Data Studio, and web content management systems (CMS)
  • Experience in attribution modelling, incrementality testing, A/B testing and budget allocation
  • Strong ability to identify and solve complex analytical challenges and to communicate them with both technical and non-technical stakeholders
  • Excellent attention to detail and accuracy
  • Fluent in English, additional fluency in German is an asset 


 


Our Offer

  • A primarily remote job
  • Occasional travel to meet with colleagues: Estimated at once per 6 weeks to Hamburg
  • A dynamic environment with a start-up atmosphere and room for your own ideas
  • A complete hardware package that we send to your home
  • To accompany Dreamlines on its way to becoming the global market leader
  • A competitive salary and travel perks and discounts
Hamburg,Deutschland,IT & Entwicklung,

Location

Deutschland, Hamburg

Department

Dreamlines

Position

Vollzeit

Anna Maria Freund

HR Business Partner
+49 40 609452759